1
Casa Decor is a high profile design show which represents the unparalleled beauty created when the finest architectural and design firms, each conceptualize and fashion a room, creating a ‘House of Design’. More than an exhibition, more than a catalogue of news, trends and suggestions: Casa Decor is a consolidated platform of international category which transfers the latest trends in design to high-end consumers. 2
the month long exhibition takes place in a city-central, abandoned but inspiring building. The building is divided up into spaces, which are carefully allocated to provide the most comprehensive presentation in the appropriate areas for the designers to create their projects.3
the building acts as a blank canvas for talented and enthusiastic designers and architects to create their most innovative visions without being hindered by client constraints. The result is intentionally eclectic. Visitors to the exhibition walk from bedroom to bathroom to kitchen to garden to office space and on and on, all the while experiencing striking, real-life environments filled with quality, real -life products. Each Casa Decor event also boasts a café, bar and restaurant, each of which are designed by an architect or designer, and run by well established catering institutions. These are spaces which often represent the hub of the exhibition. 4
together with the best contemporary designers, Casa Decor invites innovative manufacturing companies to take part in the exhibition. Their products are made available to the designers who are given the opportunity to incorporate them into their designs. Unlike existing trade fairs, this exciting new concept provides manufacturers with the opportunity to relate directly with architects and designers, specifiers and end users.5
in addition, some manufacturers may choose to have their own promotional space within Casa Decor. That space is then assigned to an interior designer who collaborates directly with the manufacturer to create a unique project where the company’s products are displayed. Great lengths are taken to ensure that the designer’s proposals conform to the manufacturer’s corporate identity and to Casa Decor’s high design standards, so that the result is a catwalk of design, and not a trade show. 6
Casa Decor’s ethos is based on a collaborative approach that encourages site-specific, unique collaborations to convert the space into a showcase for inspirational and contemporary private, social and commercial environments, as well as creative installations and galleries. Bringing the designers together is one of the aspects of the Casa Decor concept that Frances Llopis, President of Casa Decor Madrid, believes makes it so powerful. “One of the beauties of Casa Decor is the synergy that is created at the end of the show when so many people have been able to get together under one roof and work under sometimes stressful deadlines, and the unforeseeable. During the process, people start pulling together and they learn to admire the work of other professionals. I think it’s good for them to see what someone else in the same line of business is doing firsthand, as well as how they go about it – something that they probably wouldn’t see otherwise.”